Three book-related activities currently taking my time:
1 - Podcasts
One of the best ways I can get the word out in the COVID-era is by appearing on podcasts. I have scheduled three for next week and am working on many more. I’m constantly reaching out to podcast hosts and pitching myself as an interesting guest. The content of the pitches change over time and I’m always trying to improve. Here’s an example I drafted this morning:
My second book is arriving on September 15th and it has some similarities to your book. It’s called Big Enough and I wrote it because I believe traditional ideas about success in business are becoming outdated and unhealthy. My hope is that the book inspires people to consider how a business can support more than bank accounts. For over a decade, Sachi and I built Common Craft to be an intentionally small and scalable business that makes our quality of life a shareholder value. Big Enough shares what we learned.
If you know podcast hosts who might be interested , please let me know.
2 - Pre-order Campaign
Before a book is officially published, it is usually available for pre-order and those purchases matter because they all count on the same day. A big launch day sales number can make a splash and earn the book more attention. Many authors, including myself, run a campaign that offers incentives for pre-ordering. It usually works like this (actual terms TBD):
If you purchase 1-4 books and send me a screenshot of your pre-order receipt, I’ll send you three Big Enough stickers and a nice card. If you purchase 5-9 books, I’ll also include a pair of Big Enough socks (yes, socks). This continues all the way up to 100+ books.
As you can imagine, this takes some planning. I had the stickers designed and printed. I designed the card and socks and had them made. And I loved every minute of it. Now, I just need people to pre-order the book.